Google’s decision to pull it’s search engine out of China’s market is not about China. It is about the core principle of our information technology age; internet freedom; and ultimately individual freedom for all of us. Google has handled this matter skillfully and responsibly. It has done so not without corporate risk and ceding some ground to its competitors. But ultimately it has actually done itself and the industry a great favor: it asserted the right of access to information that is also its future bottom line for industry profitability. Information technology companies can hardly prosper if information is restricted or unavailable. In the end, the Google decision is not just the right thing to do, but also good for business.